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Call-to-Action You may have heard...people don't buy "stuff". They buy benefits. Your website visitor is searching for a solution that releaves a pain or problem or for something that plays to their desire or pleasure quest. Your website will "connect" with your visitor by educating them on why your product or service is the answer to their need and why YOU (your company) is the best source to deliver this benefit. But don't stop there. Most people who go to the web are ready to be sold. Once you've provided a convincing argument that your company is the one they need, make it easy for them to engage with you. Depending on where they are in the sales process - whether in early stages of information gathering to they've got their credit card ready - you will need call-to-actions that are "safe" in the mind of your visitor! Each call-to-action has a different degree of "risk" for your visitor. Some call-to-action examples include:
People like to be told what to do. It makes things easier for them. So do it. Suggest action in various ways throughout your website:
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